DIGITAL MARKETING- Revolutionized Marketing Concepts
With the pandemic all around, and keeping the social distance as the base the world is running literaly on the digital world keeping all the information on the clouds. Let us analyse the two scenarios Pre-Covid and Post-Covid in respect to the influence on the digital world. Previously, in India, most of the retailers, firms, companies, etc were relying on Direct Physical Marketing like Posters, Pamphlets, etc. These techniques used to help them with a decent amount of sales as well to survive in the market but in the Post-Covid situation where the buyers are preferring to go digital and checking the reviews for all the shops online and paying a visit, it has become mandatory for all the kind of business to create a digital presence. Today, before we go out for dining we first check if the restaurant is sanitized, what is the sanitization process used maybe if the video of sanitization is available etc before paying a visit. The price is not a bar for safety and we prefer to book our t...