DIGITAL MARKETING- Revolutionized Marketing Concepts

With the pandemic all around, and keeping the social distance as the base the world is running literaly on the digital world keeping all the information on the clouds. Let us analyse the two scenarios Pre-Covid and Post-Covid in respect to the influence on the digital world. Previously, in India, most of the retailers, firms, companies, etc were relying on Direct Physical Marketing like Posters, Pamphlets, etc. These techniques used to help them with a decent amount of sales as well to survive in the market but in the Post-Covid situation where the buyers are preferring to go digital and checking the reviews for all the shops online and paying a visit, it has become mandatory for all the kind of business to create a digital presence. Today, before we go out for dining we first check if the restaurant is sanitized, what is the sanitization process used maybe if the video of sanitization is available etc before paying a visit. The price is not a bar for safety and we prefer to book our table in advance so we do not need to face the hustle in the crowd. This is the phase change in our decision-making that has emerged post the pandemic. This change is not only for a limited crowd but for almost the entire globe new normal. Now, the question rises how to come along with this new normal sitting on the other side of the table. The answer is to go digital but the question remains “How, What, Where” etc.

With the buzz all around, it is very much important to understand what are our needs based on the business that we are doing, scaling of the business, etc. The digitization is both global and local with the advanced algorithm and other platforms. Identify the need, discuss the same with your digital partner. It is not always needed to have an inhouse team but for outsourcing, you must sit with them and have 2 to 3 rounds of discussion as required to understand if the both of you are on the same page. Moreover, just outsourcing doesn’t help, you need to get involved in this in the beginning stages to understand and be assured that the message floating on the digital platform is the same as you want to send out to the global forum for your brand.

Comments

Post a Comment

Popular posts from this blog

Transformer preventive maintenance

Image
  Transformer preventive maintenance - an activity that rewards The importance of power in our routine life and the hazards of power failure would well explain the importance of transformer preventive maintenance. Transformer maintenance is considered as profit, since it not only cuts the repair costs, but also adds to the efficiency and the produce. Monitoring different aspects of the transformer in appropriate intervals comprise transformer preventive maintenance, whose benefits are abundant. Different aspects of transformer preventive maintenance is conducted daily, monthly, quarterly, half yearly and annual basis. Oil based transformers Transformer oil purification and transformer oil filtration are included in transformer preventive maintenance steps and enhance operations. When the transformer oil acts as an effectual coolant, it ensures the apparatus to with stand stress that occurs due to heavy loading and short circuit. Oil being the popular insulating fluid is...
Read more

Discography and back pain

Image
  Discography and back pain     Discography is an imaging test employed to assess back pain and decipher abnormal disc in the spine which causes the pain. When back pain persists despite medication and physical therapy, discography is recommended. Discography confirms the disc’s participation in back pain, following which disc related issues such as bulges and degeneration are probed. Discography also known as discogram, which is generally safe, has its own complications which include infection, increase in chronic back pain, head ache, injury to nerves or blood vessels around the spine and allergic reaction to the dye. However such complications might be averted by following doctor’s recommendations in medication and diet before and after discography. Discography is not a routine test though and is conducted to analyse possibilities of spinal disc surgery and determine the disc levels which are to be treated. Disc related issues   Disc is suscept...
Read more

Birthdays and cakes

Image
  Birthdays are never complete without cakes and blowing candles and cutting cakes are traditions that have spread across the globe. What began in Roman civilization is normal and inevitable for any one of any age celebrating birthday. While choosing birthday cakes, the gender, age of the birthday person and theme of the party celebrations should be kept in mind. One should also accommodate the favourite flavour of either the birthday person or what appeals most of the invitees. The birthday cake can also be chosen in such as way that it is in harmony with rest of the menu. Kichees Baked Delights is the best option for purchasing celebration cakes. The birthday cake shop Chennai has an elaborate experience which has expanded over a decade. They also offer celebration cakes, travel cakes, cupcakes, doughnuts, brownies, cookies, customized gift boxes, home chocolates, mousse, cheesecakes and tarts. These desserts gain authenticity from training sourced from Switzerland and San Fra...
Read more